Lotus and the Shift to Electric Cars
The discussion of environmental standards and the transition to electric vehicles in the automotive industry is a timely and thought-provoking topic that can resonate with a wide audience concerned with sustainability and technological advancements.
The UK has previously decided on the timing of abandoning cars with traditional internal combustion engines by 2030, as well as with hybrid power plants by 2035, so many automakers are gradually switching to the production of gasoline. Electric as well as fully battery cars affected this process, including Lotus.
Lotus is preparing a new supercar: the Emira will be the last model with a traditional internal combustion engine.
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The presentation of the new model, which will be based on the new Elemental platform, will take place next summer, July 6.
The Lotus brand is engaged in the production of sports and racing cars. The company was founded in 1952, in 1986 it was bought by the American concern General Motors, in 1996 the Malaysian concern Perusahaan Otomobil Nasional Bhd (Proton) acquired a controlling stake, and in the fall of 2017 a large part (51%) of the shares of Lotus Cars received the Chinese concern Geely.
At the end of 2020, Lotus cars were sold in the European market with a circulation of 560 copies, this result is 1.4% less than a year earlier. Over the past decade, the best for the brand was 2016, when it was possible to sell 874 sports cars, after that the figures only fell (the most noticeable decline was in 2019 - "minus" 20.5%).
In Europe, the tightening of environmental standards continues, and the UK has previously decided on the timing of abandoning cars with traditional internal combustion engines (by 2030), as well as with hybrid power plants (by 2035). So many automakers are gradually switching to the production of gasoline-electric, as well as fully "battery" cars. Affected this process, including Lotus.
The last "breath of air" for the era of Lotus sports cars with traditional internal combustion engines will be the novelty announced today: the company intends to present the "two-door" Emira (Type 131) on July 6, 2021. As explained in the company, the name Emira in several ancient languages means "commander", "leader". With such a name, the novelty will easily "fit" into the lineup, which consists of Evora, Elise and Exige.
So far, the manufacturer has published only a few teasers of the future supercar. They show individual parts and do not fully show the front of the vehicle with vertically positioned head optics. It is reported that the design of the future supercar will trace the features of the Lotus Evija - this is an electric coupe that the company introduced back in 2019, however, sales of the car have not yet started. The circulation of the hypercar will be limited to only 130 copies. Evija is expected to be equipped with four electric motors, with a combined output of 2,000 hp.
The new Lotus will be based on the new unified platform Elemental, it is basic and designed for sports cars. Note that in total, Lotus Engineering, together with specialists from Geely, has developed four architectures. Another "cart" is called Extreme, powerful hypercars are created on it: the already mentioned electric car Lotus Evija should become the first-born.
The company explained that the developed platforms will be offered, among other things, to third-party companies. The third "cart" is Evolution: it is designed for mass models of the premium segment. Probably, crossovers are meant here (the corresponding rumors have already sounded earlier). The fourth architecture was given the name E-Sports: Renault engineers had a hand in its creation, so that not only "sports electric cars" of Lotus, but also "green" Alpine models will be based on it.
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